Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns

Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to b...

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Bibliographic Details
Main Author: Ryan, Damian (Author)
Format: Book
Language:English
Published: London New York, NY KoganPage 2021
Edition:Fifth edition
Subjects:
Internet marketing
Social media
Strategic planning
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction: Digital transformation
  • Digital marketing strategy setting
  • Being online: Welcoming the world
  • Search: Being found online
  • Email marketing
  • Mobile marketing
  • Social media
  • Content marketing and native content
  • Programmatic marketing
  • Performance marketing
  • How to form meaningful insights from data.

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