Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns

• Main Author: Ryan, Damian (Author)
• Format: Book
• Language: English
• Published: London New York, NY KoganPage 2021
• Edition: Fifth edition
• Subjects: Internet marketing; Social media; Strategic planning; Marketing > Management
• Online Access: Click Here to View Status and Holdings.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to b...

Table of Contents:

• Introduction: Digital transformation
• Digital marketing strategy setting
• Being online: Welcoming the world
• Search: Being found online
• Email marketing
• Mobile marketing
• Social media
• Content marketing and native content
• Programmatic marketing
• Performance marketing
• How to form meaningful insights from data.