Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns

Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to b...

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Bibliographic Details
Main Author: Ryan, Damian (Author)
Format: Book
Language:English
Published: London New York, NY KoganPage 2021
Edition:Fifth edition
Subjects:
Internet marketing
Social media
Strategic planning
Marketing > Management
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