Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to b...
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| Format: | Book |
| Language: | English |
| Published: |
London
New York, NY KoganPage
2021
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| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation