The big data-driven business how to use big data to win customers, beat competitors, and boost profits

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Bibliographic Details
Main Author:	Glass, Russell 1976-
Other Authors:	Callahan, Sean
Format:	Book
Published:	Hoboken, New Jersey Wiley 2015
Subjects:	Internet marketing Business communication Online social networks Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-557050
020	#	#	\|a 9781118889800 (hbk.)
040	#	#	\|a YDXCP \|d ITMB
090	0	0	\|a HF5415.1265 \|b .G53 2015
100	1	#	\|a Glass, Russell \|d 1976-
245	1	4	\|a The big data-driven business \|b how to use big data to win customers, beat competitors, and boost profits \|c Russell Glass, Sean Callahan
260	#	#	\|a Hoboken, New Jersey \|b Wiley \|c 2015
300	#	#	\|a x, 214 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Internet marketing
650	#	0	\|a Business communication
650	#	0	\|a Online social networks
650	#	0	\|a Consumer behavior
700	1	#	\|a Callahan, Sean
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557050