The big data-driven business how to use big data to win customers, beat competitors, and boost profits

The big data-driven business how to use big data to win customers, beat competitors, and boost profits

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Bibliographic Details
Main Author: Glass, Russell 1976-
Other Authors: Callahan, Sean
Format: Book
Published: Hoboken, New Jersey Wiley 2015
Subjects:
Internet marketing
Business communication
Online social networks
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:x, 214 p. ill. 24 cm
ISBN:9781118889800 (hbk.)

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