TAKAFUL EFFECTIVE MARKETING AND SALES PRACTICES

TAKAFUL EFFECTIVE MARKETING AND SALES PRACTICES

Successful entrepreneurship and effective salesmanship are indeed a potent combination. Whitin the context of takaful business, marketing is essential because takaful is new and therefore needs good marketing to achieve market penetration. Takaful agents have to have that selling skill to get people...

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Bibliographic Details
Main Author: Aiman Fazeer Yap (Author)
Format: Book
Language:English
Published: Kuala Lumpur IBFIM ©2009
Subjects:
Insurance > Malaysia
Business > Religious aspects > Islam > Islamic countries
Banks and banking > Insurance business > Islamic countries
Marketing > Malaysia
Insurance law (Islamic law) > Religious aspects > Islam
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