Essentials of Services Marketing

Essentials of Services Marketing

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Essentials of Services Marketing, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global...

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Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Chew, Patricia (Author), Lovelock, Christopher (Author)
Format: Book
Language:English
Published: Singapore Pearson Education South Asia Pte Ltd. 2010
©2010
Edition:2nd Edition
Subjects:
Marketing-Management
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Wirtz, Jochen  |e author 
245 1 0 |a Essentials of Services Marketing  |c Jochen Wirtz, Patricia Chew, Christopher Lovelock 
250 # # |a 2nd Edition 
264 # 1 |a Singapore  |b Pearson Education South Asia Pte Ltd.  |c 2010 
264 # 1 |c ©2010 
300 # # |a 679 pages  |b colour illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Essentials of Services Marketing, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. 
526 0 # |a BA111  |b MKT243  |5 FBM 
526 0 # |a Customer Retention and Service Recovery  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
650 # 0 |a Marketing-Management 
700 1 # |a Chew, Patricia  |e author 
700 1 # |a Lovelock, Christopher  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556985 

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