Essentials of Services Marketing

Essentials of Services Marketing

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Essentials of Services Marketing, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global...

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Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Chew, Patricia (Author), Lovelock, Christopher (Author)
Format: Book
Language:English
Published: Singapore Pearson Education South Asia Pte Ltd. 2010
©2010
Edition:2nd Edition
Subjects:
Marketing-Management
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