Essentials of Services Marketing
Essentials of Services Marketing, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson Education South Asia Pte Ltd.
2010
©2010 |
| Edition: | 2nd Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Essentials of Services Marketing, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. |
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| Item Description: | Includes index |
| Physical Description: | 679 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9789810686185 9810686188 |
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY