THE INFLUENCE OF FAMILIARITY AND CUSTOMER INVOLVEMENT ON CUSTOMER SERVICE EXPERIENCE IN MALAYSIAN PUBLIC HIGHER EDUCATION INDUSTRY

The importance of higher education industry to the nations economy nas been well established.

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Bibliographic Details
Main Authors:	Mazlina Mamat (Author), Cheam, Chai Li (Author), Nik Nor Hasimah Nik Ismail (Author)
Format:	Thesis Book
Language:	English
Published:	Shah Alam, Selangor Universiti Teknologi MARA. Research Management Institute 2013
Subjects:	Customer services
Online Access:	Click Here to View Status and Holdings.
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