Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renée
Format: Unknown
Language:English
Published: Boston, Mass. Harvard Business School Press 2005
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Description
Physical Description:xv, 240 pages illustrations 25 cm
Bibliography:Includes bibliographical references (p. [223]-229) and index
ISBN:9781591396192 (hardcover : alk. paper)
1591396190 (hardcover : alk. paper)