Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author:	Kim, W. Chan (Author)
Other Authors:	Mauborgne, Renée
Format:	Book
Language:	English
Published:	Boston, Mass. Harvard Business School Press 2005
Subjects:	New products Market segmentation
Online Access:	Click Here to View Status and Holdings.
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