Guerrilla advertising 2 unconventional brand communication

• Main Author: Lucas, Gavin (Author)
• Format: Book
• Language: English
• Published: London Laurence King 2006
• Subjects: Advertising campaigns; Advertising; Publicity
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 187 pages Illustrations (chiefly color) 30 cm
• ISBN: 9781856697477; 1856697479

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York. Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.