Guerrilla advertising 2 unconventional brand communication
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, str...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Laurence King
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Guerrilla advertising unconventional brand communication