Guerrilla advertising 2 unconventional brand communication

Guerrilla advertising 2 unconventional brand communication

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, str...

Full description

Saved in:
Bibliographic Details
Main Author: Lucas, Gavin (Author)
Format: Book
Language:English
Published: London Laurence King 2006
Subjects:
Advertising campaigns
Advertising
Publicity
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Click Here to View Status and Holdings.

Similar Items