The handbook of media and communication research qualitative and quantitative methodologies
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2012
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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A handbook of qualitative methodologies for mass communication research 
MEDIA AND COMMUNICATION RESEARCH METHODS An Introduction to Qualitative and Quantitative Approaches