Designing brand identity an essential guide for the whole branding team

Designing brand identity an essential guide for the whole branding team

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition of...

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Bibliographic Details
Main Author: Wheeler, Alina (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2013
Edition:4th ed.
Subjects:
Branding (Marketing)
Brand name products
Advertising > Brand name products
Trademarks > Design
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