How 30 great ads were made from idea to campaign
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is acc...
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| Format: | Book |
| Language: | English |
| Published: |
London
Laurence King Pub.
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising campaigns formulation and tactics