The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns

The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns

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In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the bu...

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Bibliographic Details
Main Author: Barry, Pete (Pete S.) (Author)
Format: Book
Language:English
Published: London Thames & Hudson 2012
Edition:2nd ed.
Subjects:
Advertising
Advertising campaigns
Advertising copy
Online Access:Click Here to View Status and Holdings.
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