The advertising concept book think now, design later: a complete guide to creative ideas, strategies and campaigns
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the bu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thames & Hudson
2012
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Advertising Concept Book Think Now, Design Later : A complete guide to creative ideas, strategies and campaigns