Art direction
Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne, Switzerland
AVA Academia
2010
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| Series: | Basics advertising
2 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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DM Direct mail 
Creative advertising ideas and techniques from the world's best campaigns