Advertising design and typography
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapter...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Allworth Press
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising design and typography 
Decorative typography