Advertising, Promotion and other aspects of Integrated Marketing communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and...

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Bibliographic Details
Main Authors:	Shimp, Terence A. (Author), Andrews, J. Craig (Author)
Format:	Manuscript Book
Language:	English
Published:	United States Cengage Learning 2013
Edition:	NINTH EDITION
Subjects:	Ventes > Promotion Marketing direct
Online Access:	Click Here to View Status and Holdings.
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