Advertising, Promotion and other aspects of Integrated Marketing communications

Advertising, Promotion and other aspects of Integrated Marketing communications

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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and...

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Bibliographic Details
Main Authors: Shimp, Terence A. (Author), Andrews, J. Craig (Author)
Format: Book
Language:English
Published: United States Cengage Learning 2013
Edition:NINTH EDITION
Subjects:
Ventes > Promotion
Marketing direct
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