Advertising, Promotion and other aspects of Integrated Marketing communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
United States
Cengage Learning
2013
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| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising, Promotion, and other aspects of Integrated Marketing Communications