Introduction to Marketing

Introduction to Marketing

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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even...

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Bibliographic Details
Main Authors: McDaniel, Carl (Author), Lamb, Charles W. (Author), Hair, Joseph F. (Author)
Format: Book
Language:English
Published: Mason, Ohio Australia South-Western, Cengage Learning 2011
Edition:11e
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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