Introduction to Marketing
With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio Australia
South-Western, Cengage Learning
2011
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| Edition: | 11e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Introduction to Marketing 
Marketing