Introduction to Marketing
With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio Australia
South-Western, Cengage Learning
2011
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| Edition: | 11e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201502318911 | ||
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| 020 | # | # | |a 9780538754873 |q paperback |
| 020 | # | # | |a 0538754877 |q paperback |
| 040 | # | # | |a UMS |b eng |c UMS |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.122 |b .M33 2011 |
| 100 | 1 | # | |a McDaniel, Carl |e author |
| 245 | 1 | 0 | |a Introduction to Marketing |c CARL McDANIEL, CHARLES W. LAMB, JOSEPH F. HAIR |
| 250 | # | # | |a 11e |
| 264 | # | 1 | |a Mason, Ohio |a Australia |b South-Western, Cengage Learning |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xxv, 777 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing." |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Lamb, Charles W. |e author |
| 700 | 1 | # | |a Hair, Joseph F. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=552922 |
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Introduction to Marketing 
Marketing