Introduction to Marketing

Introduction to Marketing

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With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even...

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Bibliographic Details
Main Authors: McDaniel, Carl (Author), Lamb, Charles W. (Author), Hair, Joseph F. (Author)
Format: Book
Language:English
Published: Mason, Ohio Australia South-Western, Cengage Learning 2011
Edition:11e
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."
Physical Description:xxv, 777 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780538754873
0538754877

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