Creative arts marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techn...

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Bibliographic Details
Main Author:	Hill, Elizabeth 1960- (Author)
Other Authors:	O'Sullivan, Terry 1957-, O'Sullivan, Catherine
Format:	Unknown
Language:	English
Published:	London Butterworth-Heinemann 2003 Amsterdam
Edition:	2nd ed.
Subjects:	Arts > Management Arts > Marketing
Online Access:	Click Here to View Status and Holdings.
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