Creative arts marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techn...

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Bibliographic Details
Main Author: Hill, Elizabeth 1960- (Author)
Other Authors: O'Sullivan, Terry 1957-, O'Sullivan, Catherine
Format: Unknown
Language:English
Published: London Butterworth-Heinemann 2003
Amsterdam
Edition:2nd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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