Creative arts marketing
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techn...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
Butterworth-Heinemann
2003
Amsterdam |
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Creative Arts Marketing