Creative arts marketing
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techn...
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Main Author: | Hill, Elizabeth 1960- (Author) |
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Other Authors: | O'Sullivan, Terry 1957-, O'Sullivan, Catherine |
Format: | Book |
Language: | English |
Published: |
London
Butterworth-Heinemann
2003
Amsterdam |
Edition: | 2nd ed. |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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