Creative arts marketing
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techn...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London
Butterworth-Heinemann
2003
Amsterdam |
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers |
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| Physical Description: | xviii, 360 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0750657375 9780750657372 (pbk.) |
Creative Arts Marketing