The experience economy work is theatre & every business a stage
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The...
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| Format: | Book |
| Language: | English |
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Boston, Mass
Harvard Business Review Press
1999
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| Online Access: | Click Here to View Status and Holdings. |
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The experience economy work is theatre & every business a stage