Marketing principles

• Main Author: Pride, William M. (Author)
• Other Authors: Ferrell, O. C, Lukas, Bryan A., Schembri, Sharon, Niininen, Outi
• Format: Unknown
• Language: English
• Published: Australia Cengage Learning 2015
• Edition: 2nd ed.
• Subjects: Marketing > Textbooks > Asia; Marketing > Textbooks > Pacific Area
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxxi, 602 pages illustrations 28 cm
• ISBN: 9780170254793; 0170254798 (pbk.)

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times.