Marketing principles

Marketing principles

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Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including ani...

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Bibliographic Details
Main Author: Pride, William M. (Author)
Other Authors: Ferrell, O. C, Lukas, Bryan A., Schembri, Sharon, Niininen, Outi
Format: Unknown
Language:English
Published: Australia Cengage Learning 2015
Edition:2nd ed.
Subjects:
Marketing > Textbooks > Asia
Marketing > Textbooks > Pacific Area
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