Marketing communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the wo...
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| Format: | Unknown |
| Language: | English |
| Published: |
New York
Routledge, Taylor & Francis Group
2015
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| Online Access: | Click Here to View Status and Holdings. |
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MARKETING COMMUNICATIONS 
A reader in marketing communications 
Integrated advertising, promotion & marketing communications