Marketing communications

Marketing communications

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the wo...

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Bibliographic Details
Main Author: Eagle, Lynne (Author)
Format: Book
Language:English
Published: New York Routledge, Taylor & Francis Group 2015
Subjects:
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
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MARC

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005 202032913619
008 t2015 XXU #g| |#001 ##eng#D
020 # # |a 9780415507707  |q hardback 
020 # # |a 0415507707 (hbk.) 
040 # # |a ITMB  |d DLC  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.123  |b .E24 2015 
100 1 # |a Eagle, Lynne  |e author 
245 1 0 |a Marketing communications  |c Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd 
264 # 1 |a New York  |b Routledge, Taylor & Francis Group  |c 2015 
300 # # |a xiii, 427 pages  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers and the right message to engage them. 
650 # 0 |a Communication in marketing 
650 # 0 |a Advertising 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=546625 

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