Marketing communications

Marketing communications

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the wo...

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Bibliographic Details
Main Author: Eagle, Lynne (Author)
Format: Unknown
Language:English
Published: New York Routledge, Taylor & Francis Group 2015
Subjects:
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
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Summary:With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers and the right message to engage them.
Physical Description:xiii, 427 pages 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415507707
0415507707 (hbk.)

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