Ethnic marketing culturally sensitive theory and practice

Ethnic marketing culturally sensitive theory and practice

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Bibliographic Details
Main Author: Pires, Guilherme D.
Other Authors: Stanton, John L.
Format: Book
Published: New York, NY Routledge, Taylor & Francis Group 2015
Subjects:
Market segmentation
Marketing > Cross-cultural studies
Minority consumers > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 364 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780415836005 (hbk.)

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