Ethnic marketing culturally sensitive theory and practice

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Bibliographic Details
Main Author:	Pires, Guilherme D.
Other Authors:	Stanton, John L.
Format:	Book
Published:	New York, NY Routledge, Taylor & Francis Group 2015
Subjects:	Market segmentation Marketing > Cross-cultural studies Minority consumers > Cross-cultural studies
Online Access:	Click Here to View Status and Holdings.
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