PR 20 new media, new tools, new audiences

In today's Web 2.0 world, traditional methods of communication won't reach your audiences, much less convince them. Here's the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, D...

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Bibliographic Details
Main Author: Breakenridge, Deirdre
Format: Book
Language:English
Published: Upper Saddle River, NJ FT Press c2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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