STRATEGIC MANAGEMENT AN INTEGRATED APPROACH

STRATEGIC MANAGEMENT AN INTEGRATED APPROACH

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Based on real-world practices and current thinking in the field, this book features an increased emphasis on integrated technology and the changing global economy and its role in strategic management.

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Bibliographic Details
Main Authors: Hill, Charles W. L. (Author), Jones, Gareth R. (Author), Schilling, Melissa A. (Author)
Format: Book
Language:English
Published: Stamford, CT, USA CENGAGE Learning 2015
Edition:11TH EDITION
Subjects:
Management
Strategic planning
Business planning
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