Ethical practice of social media in public relations
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2014
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| Series: | Routledge research in public relations
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Ethics in public relations responsible advocacy