Ethical practice of social media in public relations

Ethical practice of social media in public relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

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Bibliographic Details
Other Authors: DiStaso, Marcia W. 1970-, Bortree, Denise Sevick
Format: Unknown
Language:English
Published: New York Routledge 2014
Series:Routledge research in public relations
Subjects:
Social media > Moral and ethical aspects
Social responsibility of business
Public relations
Internet > Moral and ethical aspects
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