Ethical practice of social media in public relations

• Other Authors: DiStaso, Marcia W. 1970-, Bortree, Denise Sevick
• Format: Unknown
• Language: English
• Published: New York Routledge 2014
• Series: Routledge research in public relations
• Subjects: Social media > Moral and ethical aspects; Social responsibility of business; Public relations; Internet > Moral and ethical aspects
• Online Access: Click Here to View Status and Holdings.

 Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.