Ethical practice of social media in public relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

Full description

Saved in:
Bibliographic Details
Other Authors: DiStaso, Marcia W. 1970-, Bortree, Denise Sevick
Format: Book
Language:English
Published: New York Routledge 2014
Series:Routledge research in public relations
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-541995
005 2020329224934
008 t2014 XXU #g| |#001###eng#D
020 # # |a 9780415727532  |q hardback 
040 # # |a DLC  |d ITMB  |e rda 
041 0 # |a eng 
090 0 0 |a TK5105.878  |b .E784 2014 
100 0 # |e author 
245 1 0 |a Ethical practice of social media in public relations  |c edited by Marcia W. DiStaso and Denise Sevick Bortree 
264 # 1 |a New York  |b Routledge  |c 2014 
300 # # |a xxxi, 251 pages :  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a Routledge research in public relations 
504 # # |a Includes bibliographical references and index 
520 # # |a Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. 
650 # 0 |a Social media  |x Moral and ethical aspects 
650 # 0 |a Social responsibility of business 
650 # 0 |a Public relations 
650 # 0 |a Internet  |x Moral and ethical aspects 
700 1 # |a DiStaso, Marcia W.  |d 1970- 
700 # # |a Bortree, Denise Sevick 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=541995