Ethical practice of social media in public relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

Full description

Saved in:
Bibliographic Details
Other Authors: DiStaso, Marcia W. 1970-, Bortree, Denise Sevick
Format: Book
Language:English
Published: New York Routledge 2014
Series:Routledge research in public relations
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.
Physical Description:xxxi, 251 pages : 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415727532