Value Proposition Design How to create products and services customers want. Get started with...

Value Proposition Design How to create products and services customers want. Get started with...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...

Full description

Saved in:
Bibliographic Details
Main Authors: Osterwalder, Alexander (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author), Smith, Alan (Author)
Format: Manuscript Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2014
Series:Strategyzer series
Subjects:
Customer services > Management
Quality control
Production management > Quality control
Business planning > Management
Strategic planning > Quality control
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000ntm#a2200000#i#4501
001 wils-539567
005 20191111412
008 t2014 NJU a## ##001 ##ENG#D
020 # # |a 9781118968055  |q paperback 
040 # # |a UKM  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.5  |b .O83 2014 
100 1 # |a Osterwalder, Alexander  |e author 
245 1 0 |a Value Proposition Design  |b How to create products and services customers want. Get started with...  |c Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith; Designed by Trish Papadakos 
264 # 1 |a Hoboken, New Jersey  |b John Wiley & Sons  |c 2014 
264 # 4 |c ©2014 
300 # # |a xxv, 290 pages  |b colour illustrations  |c 19 x 24 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a Strategyzer series 
500 # # |a Includes index 
520 # # |a The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. 
526 0 # |a GDG676  |b AD241  |5 AD 
526 0 # |a Service Design  |b Bachelor in Graphic Design (Honors)  |5 Faculty of Art and Design 
650 # 0 |a Customer services  |x Management 
650 # 0 |a Quality control 
650 # 0 |a Production management  |x Quality control 
650 # 0 |a Business planning  |x Management 
650 # 0 |a Strategic planning  |x Quality control 
700 1 # |a Pigneur, Yves  |e author 
700 1 # |a Bernarda, Gregory  |e author 
700 1 # |a Smith, Alan  |e author 
830 0 # |a Strategyzer series 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=539567 
964 # # |c BOK  |d OS 
964 # # |c OS  |d OS 
964 # # |c BOK  |d OS 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00520##a007.2||00520##b007.2|| 

Similar Items