Value Proposition Design How to create products and services customers want. Get started with...

Value Proposition Design How to create products and services customers want. Get started with...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating produc...

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Bibliographic Details
Main Authors: Osterwalder, Alexander (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author), Smith, Alan (Author)
Format: Manuscript Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2014
Series:Strategyzer series
Subjects:
Customer services > Management
Quality control
Production management > Quality control
Business planning > Management
Strategic planning > Quality control
Online Access:Click Here to View Status and Holdings.
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