Data mining for dummiess

Data mining for dummiess

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their dispos...

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Bibliographic Details
Main Author: Brown, Meta S. (Author)
Format: Book
Language:English
Published: Hoboken, NJ John Wiley and Sons 2014
Series:--For dummies
Subjects:
Data mining
Consumer behavior > Research
Marketing research
Advertising > Research
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