Strategic Management and Competitive Advantage Concepts and Cases

Strategic Management and Competitive Advantage Concepts and Cases

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Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.

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Bibliographic Details
Main Authors: Barney, Jay B. (Author), Hesterly, William S. (Author)
Format: Manuscript Book
Published: Boston Pearson 2015
Edition:5th edition
Subjects:
Strategic planning
Business planning
Industrial management
Competition
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