Marketing An Introduction

Marketing An Introduction

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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives...

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Bibliographic Details
Main Author: Armstrong, Gary (Author)
Format: Book
Language:English
Published: England Pearson Education Limited 2015
England 2015
Edition:Twelfth edition
Series:Always learning
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Marketing An Introduction

Marketing An Introduction by Armstrong, Gary, Kotler, Philip, Opresnik, Marc O

Published 2017
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Marketing An Introduction

Marketing An Introduction by Armstrong, Gary, Kotler, Philip

Published 2013
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Marketing an introduction

Marketing an introduction by Armstrong, Gary, Kotler, Philip

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Marketing an introduction

Marketing an introduction by Armstrong, Gary

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Marketing an introduction

Marketing an introduction by Armstrong, Gary

Published 2003
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MARKETING An Introduction

MARKETING An Introduction by Armstrong, Gary, Kotler, Philip

Published 2000
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Marketing An Introduction

Marketing An Introduction by Kotler, Philip, Armstrong, Gary

Published 1997
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MARKETING An Introduction

MARKETING An Introduction by Kotler, Philip, Armstrong, Gary

Published 1997
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MARKETING An Introduction

MARKETING An Introduction by Kotler, Philip, Armstrong, Gary

Published 1993
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Marketing an introduction

Marketing an introduction by Kotler, Philip

Published 1990
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MARKETING An introduction

MARKETING An introduction by Kotler, Philip, Armstrong, Gary

Published 1987
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